Emerging Trends in E-Commerce Essay Example for Free

Emerging Trends in E-Commerce Essay1. Micro-payments Among the most revolutionary changes in the coming monthsnot yearsis the use of micro-payment systems from a flesh of financial firms, e.g., Paypal, Visa, WesternUnion, among others, including banks. This trend is facilitated by the W3C working group that approved these protocols and technical standards for the interworking. These systems will change not only how we carry money but how we value money and think about leverages. (Consider how a purchase of $4.99 feels in a spry app store vs. at Dunkin Donuts.) Payment systems that fuddle it easier to buy online, coupled with mobile technologies will accelerate the usage of global e-commerce applications.2. Mobile technologies More people access the Internet on their mobile devices than on any other device. We ar rapidly approaching the time (if we ar not already there) where designs must be created for the mobile Web first, and for the desktop second. Mobile technologies facilitate comparison obtain with the advent of barcode reader apps and price-comparison databases, a consumer could snap a bar code in Walmart and quickly type product reviews and prices on walmart.com (or compare prices with Walmart competitors). Mobile technologies also facilitate impulse buys especially with the advent of micro-payments fix to the mobile device. Just recently, Starbucks customers can not only place an order with their Smartphone, but also make a purchase.3. Social media As Facebook has become the most visited site on the Web, the role of social media, including Facebook and its local anaesthetic anesthetic clones such as Twitter, is increasingly important. Social media sites increasingly act as points of entry to e-commerce sites, and vice versa, as e-commerce sites build rating, loyalty and referral systems tied to social media. Group buying (e.g., Groupon) is also gaining mainstream ground, with many deal of the mean solar day sites competing for an inc reasingly savvy consumer base, but improvements lie ahead as the social aspects and user experience are refined.4. Fulfillment options I believe that users will deficiency to have multiple fulfillments and return options when interacting with a vender ship to address, courier, pick-up in store, return to store, etc. Having many fulfillment options is how customers view their overall customer experience. approximately companies have made a business proposition online by being exceptional in run to the online channel (e.g., Zappos).5. Global availability Increasingly, consumers want the availability to buy products from foreign sites and have them delivered locally. Thus, currency and usage will be of growing concern to many online retailers. Along with this, there will be concerns with local privacy laws and restrictions on related data collection and storage.6. Localization While the trend is to globalize, whats practically more important is to localize. User Centrics resear ch clearly shows that sites that feel local with proper(ip) imagery, language, time/date, weights/measures, currency, etc. resonate far more than sites that seem culturally distant or sterile.7. Customizability Consumers want control, and want to be able to design the details of the items they purchase.8. Time-based availability Some of the hottest and most successful sites are those that have a time-critical response component. Sites like Groupon, Gilt and others capitalize on the perception of limited-time availability. Creating a aesthesis of urgency drives traffic and purchase behavior.